The Best Landing Pages Should Take a Hint from In-N-Out Burger

I woke up this morning thinking about In-N-Out Burger and how its menu reflects a key piece of what defines good marketing. It’s simple…one thing. One thing, one focus, one piece of information. If you eat at In-N-Out you know what you are getting. Burger and Fries. Simple, straightforward, a single focus. Your only decision is if you want a single or a double, and if cheese and grilled onions should be involved!

While most restaurants go for the broad offering and add new menu items regularly, In-N-Out has chosen a simple, single focus. That might be the single most difficult thing to do in marketing, maybe in communication overall.

by Kathryn Redman

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